Elon Musk has just dropped a bombshell with his latest venture, “Macrohard,” an ambitious software and platform project that’s set to shake up the tech world. Housed within his AI company, xAI, Macrohard aims to be “profoundly impactful at an immense scale,” as Musk himself put it on X.
So, what’s Macrohard all about? In a nutshell, it’s an AI-driven project that will develop a range of products, but instead of manufacturing them in-house, xAI will outsource the physical production to external partners. Sound familiar? That’s because Musk is taking a page straight out of Apple’s playbook.
Musk envisions Macrohard as a company that can do “anything short of manufacturing physical objects directly,” much like Apple, which has other companies manufacture their iconic devices. But Macrohard isn’t just about design; it’s also got its sights set on Microsoft’s long-standing platform model.
Imagine this: xAI sets the standards, licenses the software, and defines system requirements, while other companies handle the actual production. It’s like Apple’s design-led model meets Microsoft’s Windows licensing strategy. Talk about a power move!
Now, you might be wondering, “What’s with the name, Macrohard?” Well, it’s a playful pun on “Microsoft,” suggesting a “macro” (large-scale) and “hard” (challenging) approach to AI-driven software development. Musk even joked that it’s an effort to simulate an entire software company using AI agents, without manufacturing physical hardware.
As for the nitty-gritty, most of the project work will be handled internally by xAI employees and AI agents capable of writing and improving production-quality software. The infrastructure behind Macrohard will be supported by Colossus, xAI’s supercomputer.
Details are still scarce, but it’s clear that Musk is looking to expand xAI beyond AI models and into wider computing areas. So, buckle up, tech enthusiasts! The AI-driven software revolution is about to get real.
