Buckle up, Tesla owners! A recent software update has transformed your in-car navigation into a scene straight out of the latest Tron movie. That’s right, your Model 3, Model Y, or Cybertruck can now sport a Light Cycle as its navigation icon, complete with a glowing trail as you cruise through the city. And if you’ve got the optional ambient lighting, your cabin can now bathe in a deep, sci-fi red hue. It’s like driving into the future, or at least, a futuristic movie set.
This update, rolled out in conjunction with the launch of Tron: Ares, is certainly a head-turner. But not everyone is thrilled. Some owners have taken to Reddit and other platforms to voice their displeasure. The futuristic turn signal sounds, they say, are more irritating than innovative. And the idea of corporate collaborations bringing ads into their cars? That’s a red flag for many.
While enabling the Tron: Ares theme is optional, it’s undeniable that this update blurs the line between adding value and pushing ads. And Tesla isn’t alone in this. As cars become more software-defined, over-the-air updates are opening the door to more subscription packages and ‘on-demand’ payments. Could in-vehicle ads be next? Ford and Jeep have already hinted at it.
So, are you ready to embrace the ads, or is this update a step too far? Only time will tell. But one thing’s for sure, the road ahead is going to look a lot different.
