With the Windows 10 end of life deadline looming on October 14, 2025, you might be considering an upgrade to keep your business secure and supported. We’ve already highlighted the best business laptops, mobile workstations, and workstations for power users, but have you thought about switching to Apple’s ecosystem? We chatted with Apple’s in-store experts to find out why they think Macs could be a game-changer for your business. Let’s dive in!
Security: A Top Priority
You’ve probably heard that Apple devices are more secure than Windows ones. While that’s not entirely true (hackers do target Macs too), Apple is eager to showcase its robust security features, especially for small and medium businesses (SMBs) that might not have dedicated IT support.
“Small businesses often lack a dedicated IT team and may not have access to advanced mobile device management solutions,” says Rasa, a Business Expert at Apple Covent Garden. “The built-in security features on Apple devices are crucial for protecting sensitive data and ensuring business continuity.”
Apple has worked hard to make its devices secure, with features like robust encryption and privacy controls to help you comply with regulations and build trust with clients, according to Eren, a Business Pro at Apple Regent Street.
Seamless iPhone Integration
With smartphones being an integral part of our daily lives, Apple believes that its products can offer SMB users an easy, productive way to work on-the-go.
“If you’re already using an iPhone, a Mac is a natural extension of your workflow,” says Eren. “Features like AirDrop and Continuity create a seamless experience, saving time and boosting productivity.”
Whether you’re a real estate agent snapping property photos, a designer jotting down inspiration, or a contractor managing invoices, the integration between iPhone and Mac can streamline your workflow and keep you connected, notes Dasha, a Business Pro from Apple Covent Garden.
Mac Has the Apps You Need
Switching can be challenging, but Apple ensures you won’t be left behind when it comes to software. Despite the rivalry, Microsoft’s apps work on Mac, so you won’t need to learn new programs.
“Many business customers don’t know that Microsoft 365 apps are compatible with Mac and can be used across devices via iCloud,” says Marta, a Business Expert at Apple Regent Street. “Plus, there are curated apps for business on the Mac App Store and free productivity apps like Pages, Numbers, and Keynote built-in.”
Apple Intelligence: The Other AI
AI is a big deal for businesses, and Apple’s Intelligence platform offers a range of tools and services for consumers and businesses alike. Writing Tools, for instance, helps users rewrite, change tone, proofread, and summarize text quickly and efficiently, all while protecting user privacy.
More Affordable Than You Think
Macs might have a reputation for being expensive, but Apple says that’s not the case for all their products. While some Macs are pricier than entry-level Windows devices, others, like the Mac mini, offer great value for money.
“Affordability is a top priority for the small business owners we work with,” says Rasa. “Access to affordable yet powerful devices like the Mac mini is essential for staying productive without compromising performance.”
Plus, Apple points out that Macs are known for their durability and reliability, holding their value well over time. This means you can often recoup a significant portion of your investment when you eventually upgrade, making Mac a smart financial choice for SMBs.
So, with Windows 10’s end of life approaching, is it time to consider switching to Mac? Let us know your thoughts! We’ve also rounded up the best productivity tools to keep you working.
