Buckle up, UK! Duracell is about to make charging your electric vehicle (EV) as recognizable as popping a battery into your remote. The iconic brand is rolling out its first charging stations this year, with a whopping 500 charging points planned by 2030. These aren’t your average charging points, oh no! They’re designed to look like Duracell’s giant batteries, giving you that familiar black-and-bronze branding from a mile away.
The EV Network is funding this venture, and Elektra Charge will be installing these bad boys across the UK. No global rollout plans yet, but fingers crossed! According to The Times, we can expect six sites by the end of 2022, with a grand total of 100 sites and 500 charging points by 2030. If all goes well, we might see these popping up across Europe and beyond.
Mark Bloxham, chief development officer of The EV Network, knows that the unfamiliarity of charging can put people off EVs. But with a household name like Duracell, he reckons we’ll feel that instant familiarity and trust. Each charging outlet will power up two cars at once, delivering speeds of about 400kW – that’s some serious juice!
And the best part? No more confusing pricing or payment methods. These charging sites will offer clear pricing and the option to pay in-app, via contactless, or with plug-and-go technology if your EV supports it.
So, are you ready to charge your EV from a giant Duracell battery? It might not be the most innovative thing out there, but it sure is a fun and familiar way to power up your ride. Just don’t expect the Duracell bunny to hop by and give you a hand! 🐇💨
